Insects are food, and they can help us save the world. Yet, most people find them gross, primitive and weird. How do we turn the idea of eating bugs into an experience worth sharing?
Creating engaging educational content, that not only informs, but also challenges the customer. Content that resonates with the healthy mom who wants the best for her family. And the young and crazy adventurer who wants to do what's right even if others find it disturbing.
The protein content of an insect is 20-76% of dry matter, depending on the insect’s type and development stage.
Edible insects are also rich in healthy fats, iron, and calcium, and low in carbohydrates.
On top of that, insects need only a fraction of resources compared to other livestock animals like beef and pork.
To get a good understanding of Crickster's customers and their motivations, started doing research online and offline. We went to great lengths and we even talked to customers in person. Based on those findings, we created user personas. This helped us paint a clear picture of the customer's demographics, psychographics, needs and wants.
Most people eat bugs for fun. Health and sustainability come secondary. It's a great opportunity for the adventurer to do something new and exciting that's good for the planet. Another emerging pattern, are the so called "healthy moms" who are conscious about the food they eat. They are the ones who introduce new foods at the family table.
While most insect start-ups are targeting the adventurers and the fitness freaks, we decided to take another approach. Targeting the consumers who are looking over the fence. Why? Because, the adventurers and the fitness freaks will buy our products either way.
While most insect start-ups are targeting the adventurers and the fitness freaks, we decided to take another approach. Targeting the consumers who are looking over the fence. Why? Because, the adventurers and the fitness freaks will buy our products either way.
For healthy moms and the adventurers, Crickster is the edible insect company that is providing engaging educational content, and is making delicious products so they can feel wellness, because insects are tasty, healthy and good for the environment.
After a year of operating, we got together to revise the business model. Based on customer feedback, and employee ambitions, Crickster decided to stop making products, and focusing on educating the public about edible insects, sustainability and foods of the future.
When it comes to SEO, it's essential to start with a thorough keyword research, and a sound content strategy.
After a year of operating, we got together to revise the business model. Based on customer feedback, and employee ambitions, Crickster decided to stop making products, and focusing on educating the public about edible insects, sustainability and foods of the future.
Close collaboration, trust and long-term commitment are critical. This project embeds the very nature of how I want to work with clients at Primate Culture.
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